Privacy Policy

Aetheria Beauty Bar · 5453 Burnet Road, Suite 202, Austin, TX 78756 · 512-636-5322

This Privacy Policy describes how Aetheria Beauty Bar (“we,” “us”) collects, uses, and protects your personal information when you use our website and services.

1. Information We Collect

We collect information you provide directly — such as when you book an appointment, contact us, or message us — which may include your name, email address, mailing address, phone number, and appointment details. When you book or pay, payment information is collected and processed by Square (see section 3). We also automatically collect limited device and usage data (e.g., IP address, browser type, pages viewed) through cookies and analytics tools (see sections 6–7).

2. How We Use Your Information

• Process, confirm, and manage your appointments
• Send you booking confirmations, reminders, and customer-care messages
• Respond to your questions and requests
• Operate, secure, and improve our website and services
• Measure and improve our marketing (in aggregate / with appropriate consent)

3. Information Sharing & Service Providers

We do not sell, rent, or trade your personal information. We share information only with service providers who help us operate, and only as needed:

• Square — our booking and payment processor. Appointment and payment data you enter in the booking flow are handled by Square under Square’s terms and privacy policy.
• Analytics and advertising providers — Google (Google Analytics, Google Ads) and Meta (Meta Pixel / Conversions API), which help us understand site usage and measure advertising (see sections 6–7).

These providers are authorized to use your information only to perform services for us and are expected to keep it confidential.

4. Data Security

We use reasonable administrative and technical measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is 100% secure.

5. Your Rights

You may request to access, update, or delete your personal information, and you may opt out of marketing emails at any time. To make a request, contact us using section 11.

6. Cookies

We use cookies and similar technologies to operate the site, remember preferences, measure traffic, and support advertising. This includes first-party analytics cookies and third-party analytics/advertising cookies (Google and Meta — see section 7). You can disable cookies in your browser settings, though some site features may not work as intended. Where required, non-essential analytics/advertising cookies load only after you consent. See our Cookie Notice for details.

7. Analytics & Advertising

We use Google Analytics (GA4) and Google Ads to understand how visitors use the site and to measure ad performance, and Meta Pixel / Conversions API to measure and improve advertising on Facebook and Instagram. These tools may set cookies and collect device/usage data. You can learn about and opt out of this activity:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Google Ads personalization: myadcenter.google.com
• Meta ad preferences: in your Facebook/Instagram account settings

8. Text Messaging (SMS) & Mobile Information

Our SMS program sends appointment-related and customer-care messages only — no marketing or promotional texts. Consent is obtained as described in our Messaging/SMS Terms. Your phone number and SMS opt-in/consent information are never shared with third parties or sold, and are not shared with third parties or affiliates for their marketing purposes. Message and data rates may apply; reply STOP to opt out or HELP for help. See our Messaging/SMS Terms for full details.

9. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the “last updated” date above.

11. Contact Us

Questions about this Privacy Policy? Contact us:
Aetheria Beauty Bar
5453 Burnet Road, Suite 202, Austin, TX 78756
Phone: 512-636-5322
Email: hello@aetheria.biz